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ABOUT US
Light Theory Multimedia is a production company with a strong focus on serving organizations with a cause -- those seeking to educate, address a problem, or bring attention to an issue. We accomplish this by producing captivating films, by providing promotional photography, and by designing distribution strategies for the intended audience. We are storytellers for the brand with a mission.
Our Philosophy
TELLING STORIES WITH GENUINE IMPACT
We seek stories that move people. Subjects are chosen carefully based on how
their passion and involvement, and their stories are meant to spark action among their audience.
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HAVING THE HARD CONVERSATIONS
We're not afraid to tackle subjects that may be controversial, polarizing, or heavy-hitting. We feature issues that are timely and relevant, with a person-focused approach. Characters guide the audience into an intimate look at broader issues, and remind them of the impact on the individual.
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OFFERING A NEW PERSPECTIVE
We believe a profound amount of research and learning is required with each
individual project in order to adequately honor each story. We want to pursue subjects
that require us to challenge our perception of the world, and to understand that there
is nuance in every narrative. We come to each project expecting to learn something new.
OUR STORY
Light Theory started with humble roots during the start of the COVID-19 pandemic. Originally a photography studio focused on consumer portraits, Light Theory grew and expanded into a full-service media production company with a multi-award-winning film in less than two years.
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We now focus on creating media with an impact.
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This can mean a few things, but to us, it means we are doing work that delivers oversized value to our clients while promoting a greater good. Whether it is through promoting a company with good values, helping non-profits share their mission, or telling individual stories that need to be heard, we are here to support our clients' projects from start to finish.
OUR TEAM
Crystal Cebedo
Founder | Managing Director
Crystal began her journey in media with broadcast journalism over 10 years ago, with the Hawai'i-based eduprise Searider Productions and the PBS Hawai'i Learning Initiatives department, HIKI NŌ. It allowed her to tell important stories in her community, to dig deep for the most authentic answers, and most of all, it instilled in her a deep love for ethical and nuanced storytelling in the form of photography and film. When she founded Light Theory, she knew this was what she wanted to continue doing.
"Empathy, compassion, and ethics are our priority when telling other people's stories, and the people we choose to work with embody that mission."
Dylan's background originally started in the world of start-ups, where he operated as both a founder and an investor for years before becoming introduced to the world of media production when he volunteered to be an assistant on a documentary shoot. From there, he quickly became more involved in media production, initially using his background in business and marketing to help shape media strategy and story-telling for client projects. Over time, Dylan became more involved on the production side as well, and now leads photography at Light Theory in addition to managing client and media strategy.
"We take pride in making positive change for both individuals and society by finding stories that need to be told and bringing them to life in captivating ways."
Dylan Brownstein
Partner | Strategy, Photography & Production
Ethan Moengchaisong
Partner | Film & Design
Ethan is a full-stack designer with a decade of experience helping people and businesses overcome challenges. He is passionate about designs that leave a lasting impact on people's lives.
With a diverse creative toolkit, including graphic design, brand strategy, video production, and more, Ethan offers everything your brand needs to succeed in today's highly digital and fast-paced world.
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"Skee-yee!!"
WHO WE WORK WITH
We don't do it all alone - no one can.
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We're proud to know some amazing creatives in our network, including writers, videographers, editors, graphic designers, researchers, and marketers who we call on to help us create the best work possible.
OUR CLIENTS
