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ABOUT US
Light Theory Multimedia is a production company with a strong focus on serving organizations with a cause -- those seeking to educate, address a problem, or bring attention to an issue. We accomplish this by producing captivating films, by providing promotional photography, and by designing distribution strategies for the intended audience. We are storytellers for the brand with a mission.
Our Philosophy
TELLING STORIES WITH GENUINE IMPACT
We seek stories that move people. Subjects are chosen carefully based on how
their passion and involvement, and their stories are meant to spark action among their audience.
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HAVING THE HARD CONVERSATIONS
We're not afraid to tackle subjects that may be controversial, polarizing, or heavy-hitting. We feature issues that are timely and relevant, with a person-focused approach. Characters guide the audience into an intimate look at broader issues, and remind them of the impact on the individual.
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OFFERING A NEW PERSPECTIVE
We believe a profound amount of research and learning is required with each
individual project in order to adequately honor each story. We want to pursue subjects
that require us to challenge our perception of the world, and to understand that there
is nuance in every narrative. We come to each project expecting to learn something new.
OUR STORY
Light Theory started with humble roots during the start of the COVID-19 pandemic. Originally a photography studio focused on consumer portraits, Light Theory grew and expanded into a full-service media production company with a multi-award-winning film in less than two years.
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We now focus on creating media with an impact.
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This can mean a few things, but to us, it means we are doing work that delivers oversized value to our clients while promoting a greater good. Whether it is through promoting a company with good values, helping non-profits share their mission, or telling individual stories that need to be heard, we are here to support our clients' projects from start to finish.
OUR TEAM
Crystal Cebedo
Founder | Managing Director
"I began my journey in media with broadcast journalism over 10 years ago, with the Hawai'i-based eduprise Searider Productions and the PBS Hawai'i Learning Initiatives department, HIKI NŌ. It allowed me to tell important stories in my community, to dig deep for the most authentic answers, and most of all, it instilled in me a deep love for ethical and nuanced storytelling in the form of photography and film.
When I founded Light Theory, I knew this was what I wanted to continue doing: showcasing stories about our most human moments and, in turn, allowing nonprofits and social impact organizations connect their audience with their mission to help others. Informed, empathetic, and engaging storytelling is what I strive for."
"My background originally started in the world of start-ups, where I operated as both a founder and an investor for years before becoming introduced to the world of media production when I volunteered to be an assistant on a documentary shoot. From there, I quickly became more involved in media production, initially using my background in business and marketing to help shape media strategy and story-telling for client projects.
Over time, I became more involved on the production side as well, and I now lead photography at Light Theory in addition to managing client and media strategy. We take pride in making positive change for both individuals and society by finding stories that need to be told and bringing them to life in captivating ways."
Dylan Brownstein
Partner | Strategy, Photography & Production
Ethan Moengchaisong
Partner | Film & Design
"I began my career over a decade ago as a brand designer, helping individuals and businesses in my community tell their stories through digital and printed designs. Over time, my creative journey naturally expanded to include video production, as it’s a powerful tool for storytelling and branding. My passion for bringing ideas to life has led me to support a diverse range of clients, from small businesses to S&P 500 companies, on successful multimedia marketing campaigns.
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Joining Light Theory was a natural choice for me because I’m driven by a desire to create work that leaves a lasting, positive impact on the world. I firmly believe that brands committed to making a difference deserve to be supported by exceptional creative talent—and I’m thrilled to contribute to that mission."
WHO WE WORK WITH
We don't do it all alone - no one can.
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We're proud to know some amazing creatives in our network, including writers, videographers, editors, graphic designers, researchers, and marketers who we call on to help us create the best work possible.
OUR CLIENTS
